Pixie Geldof on why 'greenwashing' needs to stop and how we're actually going to solve the plastics problem

Published: 9th May 2019

The quest to lead a more sustainable life starts with small changes. And whether you've decided to boycott single-use plastics, make sustainable fashion choices, or switch to vegan and cruelty-free beauty products, every little bit helps.

Tackling plastic pollution in our oceans may seem like a huge task for one person, but don't ever think your efforts are going to waste; "The power isn't just that you’re not personally bringing any more plastic into the situation, it’s that you’re denying the company producing the plastic your money and demanding change", says Pixie Geldof.

And when it comes to change, it's big companies that will make the difference. This is exactly why Pixie has partnered with The Body Shop and their Community Trade recycled plastic initiative; where The Body Shop partnering win India with Plastics for Change, will buy recycled plastic collected by the waste pickers in Bengaluru and use in its packaging following a thorough cleaning process.

The trade will support 2,500 waste pickers, providing the organisation with a fair price for the waste material (other facilities tend to underpay), as well as reducing plastic waste in the streets, rivers and oceans.

Having recently visited the facilities in Bengaluru herself, here Pixie talks to GLAMOUR about her hands-on experience and how we can all continue to fight the good fight at home...

"Seeing first-hand the impact of single-use plastics was overwhelming"

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